1
Business basics
The fundamentals that go everywhere on the site.
Business name (as you want it shown on the site)
Tagline or one-liner (optional — what you do in 5-10 words)
Business address
Business hours
Service area (cities and zip codes you cover)
2
Brand & visuals
Logo, colors, and photos. If you don't have a logo, I can design one for $200 add-on — just leave the upload blank and mention it in the notes section.
Brand colors (if you have hex codes, paste them. If not, just describe.)
3
What you do
Keep it specific — these become real sections on your site.
Primary services (list the top 3-6 things you offer)
What makes you different from competitors? (2-3 sentences — be honest, this becomes the heart of your messaging)
Who's your ideal customer? (who do you most want to attract?)
4
Your online presence
So I can audit what's there and migrate what's worth keeping.
Current website URL (if any)
Google Business Profile URL (or just write 'don't have one' if you don't)
Domain name (do you already own a domain, or do you need help picking one?)
Social media links (optional)
5
Your story
For the About section. Don't worry about polish — write like you talk.
Quick bio (2-3 paragraphs. Who started the business, why, what you care about.)
Testimonials or reviews (paste 3-5 of your best Google reviews if you have them)
6
Anything else?
Last spot to drop anything I might've missed.
Competitors you respect (or want to beat) (URLs or names)
Anything specific you want included? (financing options, warranties, certifications, awards, etc.)
Anything else?